Builder's Journey

Marketing

8 posts in this subcategory

Your launch will probably flop. Almost everyone's does. Here's why that's not the end—it's the beginning.

Early users aren't just customers—they're collaborators. Here's how to find them and why they matter more than scale.

Most solo founders should avoid paid advertising. Here's why—and what to do instead.

Social media marketing that works: stop broadcasting, start answering questions. Forget the hustle content—just be useful.

SEO takes months to work. That's not a bug—it's a feature. Why organic search is the best solo founder marketing channel.

You know you should build an email list. You haven't. Here's why email beats every other channel and how to start without being spammy.

The secret to content that resonates: stop writing for everyone. Imagine one specific person and write directly to them.

There's no discovery algorithm. No viral moment waiting to happen. You have to do the marketing yourself—here's how to accept that.